Free pitch deck slide: How much revenue is your client's tracking losing?

If you’re on our website, you undoubtedly have a fair idea of the value of server-side tracking. Not only does it give you back the data that would have gone missing due to ad blockers, cookie restrictions and privacy updates, but it can save you thousands of dollars and make you realize thousands more in unreported revenue.

Despite server-side tracking now being the industry standard, many marketers still don’t understand its value. That’s where our free data loss calculator can help. In 60 seconds (and without giving us any personal details) you can calculate the value of your missing data. The data you need to be reporting on.

For agencies, this calculator presents an opportunity for you to show your clients that you can give them their data back. Giving clients access to numbers they can actually trust is one of the fastest ways to strengthen the relationship and open up bigger budget conversations. But that starts with showing them you understand the gap – not just telling them it exists.

That's what our handy pitch deck template is for. It's a slide template you can drop straight into any client presentation, built to show – in the client's own numbers – exactly what their tracking is missing.

»DOWNLOAD THE TEMPLATE HERE«

How to use it

The template is easy to add to any deck:

1. Visit the data loss calculator.
2. Complete Step 1 to customize the calculator with the client's data.
3. Complete Step 2, then add those same numbers into the template – replacing the numbers in the outlined boxes.
4. Add the reported number from Step 3 into the template – replacing the numbers in the purple box.

That's it. Done in 60 seconds.

Why it's worth doing

Showing a client the size of their data loss does two things at once. It proves you understand the significance of their tracking setup, and it positions you as the agency who can  fix it.

That matters for a few reasons:

• Trust compounds. A client who sees you catch a problem they didn't know they had trusts your next recommendation more than the one before it.
• Better data means better decisions – for both of you. Once tracking is accurate, every optimization call downstream is working from the real picture instead of a partial one.
• It protects the relationship. Clients who don't understand what they're losing eventually ask hard questions about performance you can't fully answer. Clients who do understand it are asking you how to fix it instead.

Download the template, run it against a live client and see what the numbers say. Most agencies are surprised by the gap the first time they look. And your client will be too (spoiler: boards love this!).