Category: Marketing & analytics
Before you adjust your bidding strategy, refresh your creative or question whether a channel is pulling its weight – it’s worth asking a more fundamental question: is the data you’re making those decisions on actually complete?
For a growing number of advertisers, the answer is no. Ad blockers, Safari’s privacy restrictions and Apple’s ATT changes have been quietly degrading conversion data for years.
The checklist below takes less than two minutes to run through. If you tick more than a few boxes, your measurement infrastructure is likely the problem.
Campaign performance & reporting
☐ Your reporting platforms don’t agree with each other
GA4, Meta Ads and your CRM all show different conversion numbers.
☐ Your Meta or Google Ads results fluctuate unpredictably
Campaigns seem inconsistent even when spend, targeting and creative remain similar.
☐ Your ROAS appears lower than expected
You know sales are happening, but platforms aren’t reporting them accurately.
☐ You suspect conversions are being missed
Lead volume or sales activity feels higher than what ad platforms are attributing.
☐ Attribution windows seem weaker than they used to
You’ve noticed declining attribution performance over the last few years.
Audience & device signals
☐ A large portion of your audience uses iPhones or Safari
Safari aggressively blocks tracking activity, making server-side tracking especially valuable.
☐ Your customers are primarily mobile users
Mobile browsers and apps are increasingly restrictive with tracking.
☐ Your audience is privacy-conscious
Users running ad blockers or privacy tools can prevent browser-based tracking from firing.
Ad platform signals
☐ Meta’s optimization performance has declined
Your campaigns struggle to “learn” or stabilise properly.
☐ Google Ads conversions appear delayed or inconsistent
Performance reporting feels unreliable or incomplete.
☐ Your retargeting audiences feel smaller than expected
Tracking loss can reduce audience pool sizes.
☐ You’ve seen declining match quality in Meta Events Manager
Poor event quality weakens optimisation signals.
Business & growth signals
☐ You’re spending meaningful money on paid media
The more ad spend involved, the more costly inaccurate data becomes.
☐ You want more confidence in marketing decisions
Better data leads to smarter optimization and budgeting.
☐ You’re tired of making decisions from incomplete information
You want reporting you can trust again.
☐ You want a solution that pays for itself
Improved optimization and recovered conversions can often offset the platform cost quickly.
If you ticked several boxes…
There’s a strong chance your business is currently losing valuable marketing data.
Server-side tracking helps recover legitimate conversions that are often missed due to browser restrictions, ad blockers and privacy updates.
Tiide makes server-side tracking simple for agencies and marketers.
- Setup in minutes
- No complex infrastructure
- Built for non-technical teams
- Affordable monthly pricing (that pays for itself)
- Real-time visibility into recovered data.
