Your agency just recommended server-side tracking. Here’s what that means
If your agency has raised server-side tracking with you, you’ve probably been given a technical-sounding explanation and are now quietly wondering whether this is something you actually need. Here’s why their advice is good.
The pitch: Why your clients need server-side tracking
Your clients don’t think about tracking infrastructure. They think about leads, revenue, ROAS and whether last month was better than the month before. That’s their job.