Data loss calculator
Ad blockers, privacy updates and cookie restrictions are blocking a significant portion of your conversion data, and it's impacting your bottom line.
See how much data you're missing in 60 seconds.
Step 1 of 3
Your business
Tell us about your industry and marketing channels.
Step 2 of 3
Your numbers
Rough estimates are fine – we'll do the maths.
Sales, leads, signups – whatever your primary conversion is.
Revenue per sale, LTV per lead, etc.
Your results
Here's what you're missing:
Estimated monthly data loss
Your ad platforms only optimize on what they can measure. If your conversions aren't being recorded, these platforms may be pulling budget from channels that are actually working and doubling down on ones that are underperforming. You're not just losing visibility – you're actively misdirecting your ad spend.
Get your full channel-by-channel breakdown
See which channels are bleeding the most – and how much you'd recover with server-side tracking.
No spam. Relevant content about attribution and tracking only.
Full breakdown unlocked
Your data loss report
Data loss
per month
Data loss
per year
Conversions
lost
Data loss by channel
Tiide can recover this
Server-side tracking recovers the data you're losing – your conversion data flows accurately regardless of ad blockers, cookie restrictions and browser updates.
Estimates based on industry research and browser market share data. Results are indicative.
Why your tracking is losing conversions
Ad blockers, browser restrictions and cookie deprecation are all quietly erasing huge amounts of your conversion data. This is a growing issue for brands and marketers who rely on this information to make their campaigns work.
Ad blockers filter your pixels
Around 1 in 4 visitors run an ad blocker. Every one of them is invisible to your Meta pixel and GA4 – their conversions never recorded, their journey never tracked.
Safari caps your cookies to 7 days
Intelligent Tracking Prevention deletes or limits cookies on the majority of mobile traffic. If a customer takes longer than a week to convert, your tracking loses them entirely. Other browsers are following suit.
Your ad platforms fly blind
Without complete conversion signals, Meta and Google's algorithms optimize for the wrong audiences – wasting budget on non-converters while cutting what actually works.