Server-side tracking made simple

Tiide is a managed server-side tracking pipeline. Events are captured on your site and sent to Tiide, then forwarded to platforms (GA4, Google Ads and Meta) via secure API-based delivery.

No. Tiide is built so you don't have to become an sGTM expert just to get reliable measurement. If you do want deeper control, we can support more advanced configurations (especially at Enterprise level).

Requests are calls into the Tiide endpoint and related processing. Event-heavy sites (page views + ecommerce actions + leads) will use more requests than simple lead-gen sites.

Plans are based on the volume of requests your site receives per month. If you exceed your plan's limit, we'll send you an email so you can upgrade and continue receiving all your data. You can always opt for a higher plan upfront to accommodate growth.

Yes. Multi-domain setups are supported. If you're an agency or enterprise managing multiple clients, the Enterprise plan is designed for that.

Yes. Tiide supports flexible event mapping so you can send the right structure to GA4, Google Ads and Meta. Enterprise plans can cover more bespoke pipelines.

Usually, yes. A well-implemented server-side setup can reduce reliance on heavy third-party scripts and shift delivery server-side. Exact results depend on your current stack.

Client-side tracking used to be the standard – snippets of JavaScript on your site collecting data from users' browsers. But that method's not working anymore. Ad blockers, privacy updates and cookie restrictions mean your analytics are incomplete and your conversions undercounted. Server-side tracking with Tiide shifts data collection to your own server, bypassing these browser-level limitations entirely.

More reliable conversion reporting and cleaner attribution by reducing preventable data loss (e.g. ad blockers, browser restrictions and cookie limits). That means you can optimise campaigns with more confidence.

They often improve because more valid events reach Google and Meta consistently, but results vary depending on your consent rate, audience and how your tracking is currently set up.

Server-side events can make Meta event delivery more consistent. Tiide supports standard best-practice setups including deduplication when you use Pixel + CAPI together.

Most standard setups can be launched fast – often in the 10 to 30 minute range – once you have access to the relevant accounts and know what events you want to track.

Yes. Tiide is designed to work with GA4, Google Ads and Meta while keeping your workflow familiar – conversion setup, reporting and optimisation all stay the same.

All Tiide plans include the same features – pricing is based on volume only: GA4 server-side events, Google Ads server-side conversions, Meta Pixel + Conversions API events, hosting and management, Tiide dashboard analytics, and support (priority on High Tiide and Enterprise plans).

No. Tiide is not a loophole. If your tracking requires consent, Tiide can be implemented to respect consent signals and your compliance approach.

Tiide is designed around first-party, server-side delivery. Cookie usage depends on your site's setup and your consent strategy, but the core benefit is reducing reliance on fragile browser-side methods.

You do. Tiide is the pipeline that processes and forwards events based on your configuration. We do not hold any data – your data remains your asset.

Tiide can be configured to minimise personal data and focus on event-level measurement. What's sent and stored depends on your implementation and compliance requirements.

Data is transmitted securely (HTTPS) and forwarded to platforms via API-based connections. Access to dashboards and configuration is controlled.

Compliance depends on how your organisation implements consent, disclosures and data handling. Tiide supports compliant implementation patterns, but you remain responsible for your legal compliance requirements.